Today's article in Time Magazine highlights the proposed "Botox tax" being floated by Senate majority leader Harry Reid as part of President Obama's health care reform package. This tax would apply to elective, but not reconstructive plastic surgery and cosmetic procedures, in the hopes of raising enough money to pay for other features of the plan. As both an aesthetics practitioner and a taxpayer, I do not agree with this proposal and do not want to be forced to increase the cost of the services we provide to you. If you too do not agree with this proposal, I urge you to visit www.stopcosmetictax.org and sign the petition and register your support.

With the American male accounting for 1.1 million total cosmetic procedures in 2008, men seem to be changing their attitude about aesthetic services. Wanting to appear youthful and healthy well into their 50’s and 60’s has led men to re-think grooming and beauty procedures that were formally just the domain of women.